We Recorded VCs’ Conversations and Analyzed How Differently They Talk About Female Entrepreneurs by Malin Malmstrom, Jeaneth Johansson, and Joakim Wincent

TL;DR - Stereotypes portray women as less competent entrepreneurs when compared to men.

Helpfulness - 4

Topic Tags - Women in VC, bias, Stereotype, statistics, visual

Questions answered:

  • What disadvantages do women face when fundraising?
  • What is a government venture capital?


  • The study was conducted in Sweden, through their government venture capital. Government venture capital has the goal of creating jobs and achieving other nation-building effects.
  • In Sweden, a third of companies were run by women, but only 13-18% of the government venture capital was given to women.
  • stereotypical beliefs about men and women reinforced that men were better entrepreneurs, being described as “assertive, innovative, competent, experienced, knowledgeable, and having established networks.”
  • For women: “VCs questioning their credibility, trustworthiness, experience, and knowledge.”
  • When a man is young, it showed potential, but when a woman is young, it meant she was inexperienced.
  • Aggression was praised in men but meant immaturity and emotionalism from women.
  • On Average, women received 25% of the funds they applied for, while men received 52-53% of the funds.
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